Time to answer questions of Google after finished well planning campaign structure, better copy, and proper designed landing page. The questions will be related campaign setting. If you have read carefully of my previous post then you would able to give right answer of the campaign related questions.
Your first campaign is going to publish, don’t be nervous; clicking step by step on Adwords dashboard.
Target audience = geographic location + language of campaign.
Choose the country and the region that your campaigns focus. See below language and location setting.
Keyword bids must be based on keyword research and other commercial market factors, where a good logical and well practical approach necessary. By doing this your will finish success in low budget. Your money will be saved from unnecessary clicks at the initial stage. Raise bids according to the performance and investment return, definite website, keyword, and landing page, etc.
As it’s your first campaign we will suggest to set daily budget & start in small budget; you can raise slowly once optimized campaign properly. This process assist to save money from fraud clicks.
In first campaigns it’s best idea limit on ad showing in Google search and only target in search partner networks, not in the display networks.
Picture – Device & Networking.
Advanced setting of the Adwords section allows you to analyze the ads behavior, searchers activities. Writing better copy to get more clicks, conversion tracking and more.
Picture – Ad delivery customizing