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Google Adds Rich Results Filter to Search Console

Google has given new filter to the SEO industries after adding keyword comparison data to the search console. If you’ve implemented rich card or rich snippet structure data, a fresh new results filter is now live in the Analytic report within  the search console.

To get it, log into the search console, choose your website, navigate to the search traffic report and then click on search analytics.

Rich cards are new pretty concept and it similar to rich snippets. You can implement specific schema.org structure data markup for elements like reviews and rating. Reach cards appear at the top of mobile search result. It helps to get better organic ranking both mobile and desktop device.

To read the full article please visits Search Engine Journal.
Image and content source: Search Engine Land

Big changes to device bidding In AdWords: What could they mean for your accounts?

Laura Collins, a Columnist of Search Engine Land discusses the individual bid adjustment impact in Andwords, As Google recently announced few changes during Google performance summit in San Francisco. The big changes to device bidding in Adwords system. what could they mean for your accounts.

Please visit search engine land to read full article

12 things successful PPC managers do in the morning

Columnist Pauline Jakober is explaining to all PPC manager what to do in the morning to ensure their PPC campaign running successful and what to do in morning activities.

This post explain 12 things successful PPC managers do in the morning to know what happened yesterday.

Please visit Search Engine Land for the full article.

7 Essential Google Analytics reports every marketer must know

Columnist Pravakar Das says today his fan why all marketing professional should be familiar in 7 Google analytic reports.

Marketers should have few more advanced skills for deep understanding of Google Analytic behaviour and its conversion measurement abilities.

After all, this is the tool that measures your skill and efforts whether you are able to understand concept.

Sadly, Google Analytic mastering can be challenging task, even for well talented marketers. There is some good data and very simple way to know the dashboards.

To help you out, I’ve collected seven custom reports that help you to use in right way to know insight into your website performance.

  1. Mobile Performance Report

You know very well that the number of mobile visitors now rapidly exceeds the number of desktop visitors…

..  and mobile e commerce is around 30 percent of all e-commerce in US market.

In fact, mobile is necessary now a days, even Google penalizes non mobile-friendly websites.

For online marketers, knowing very well how their website performs on small screen is very important to gain better rank in the SERPs and engaging the customers.

The mobile performance report in Analytic shows you how well your website is optimize for mobile and where you need to take essential steps to improve.

In segment report you can see which mobile browser/devices visitors are using to access your site. This will indicate if your site is performing on some mobile devices.

Accessing this report is too easy:  Click on Audience ->Mobile-> Overview.

Below this image you will see how your site performing on different platform.

  1. Traffic Acquisition Report

Have you think, how people actually clicking on ads? The post you have published anywhere in blog or other sources – is it generating traffic to your website? How your SEO strategy is working?

The traffic acquisition report will let you know all this & more. I don’t know whether it is your first step in the reporting process.

This is the standard report image, you can see by clicking on Acquisition -> Overview

This will give quick breakdown traffic sources.

Click Referrals” tab (Acquisition -> Overview -> All Traffic -> Referrals) for the specific insight.

This will tell which external sites is driving traffic to your website.

  1. Content Efficiency Report

You are generating content daily basis on your site but getting difficulty to track.

See carefully this graph, created by Avinash Kaushik, an author of web analytics 2.0 and digital marketing evangelist at Google; from this graph you can solve your problem.

This report tells bounces, page views and goal completions to solve your questions.

. Which content is engaging your audience
. What types of content
. Which content converts readers into real time customers
. Which content is share most by your readers

See the quick over view.

  1. Keyword Analysis Report

Keyword analysis report tells you from which key search term your users use to search and enter into your website..

This graph shows conversion rates, visitor metrics, goal completion & page loading time for each keyword.

Use this data to analyse which keyword are performing  very well for you, how many keywords are turning into your goal and what keyword you need to optimize in the near future.

  1. New vs. Returning Visitors

Site owner always want tons of new and returning visitors for his site. A site really perfume very well if it able drive same visitor again and again. After all repeating visitors turns your customers.

See this analytic graph and know your customer behaviour.

See the metrics for new and returning visitors are little bit different. The bounce rates are different for new and returning visitors.

  1. Landing Pages Report

Your visitors will enter your web site from different pages. Some will direct type home page and enter your site, some will enter into your site though social media, search engine and some other sources.

This report will show you which pages visitors are landing on when they enter your web site. Based on the report, you can easily figure out how users are interacting with website.

See the report – Behaviour -> Site Content -> Landing Pages.

  1. Bounce Rate vs. Exit Rate Report

The two most important matter is in your website is exit rate and bounce rate, this two things is most vital for all marketers to handle carefully.

This data show the figure of the bounce rate vs. exit rate on your website.
Find it in Behaviour -> Site Content -> All Pages:

Then select “Bounce Rate” and “% Exit” in the Explorer tab.

This graph will show you the comparison between bounce and exit rate for all your pages.

Use this data to find the pages which has low engagement and detect UX problems on your website. For example if visitors are existing  a  four page article after reading the first one page, there is something  that is causing them to leave the rest of pages( bad copy, too many ads,etc)

Content & Image source : Search Engine Land

Why Trade Shows Are Important To Your Business

Trade shows are one of the most popular marketing tools today, offering businesses a great platform to communicate with new and existing clients, learn about the latest trends and advancements in the industry, and build strong relationships with other professionals. Without doubt, a business’s success at a trade show depends significantly on how well it is able to present its brand and convey its message to the target audience. Losberger recently came out with this great infographic, which explains why trade events are important for a business and the different steps that go into setting up the perfect trade show tent.
Losberger-Infographic

Google now displays image thumbnails next to search snippets for food-related queries

You may see the food thumbnails images right in the snippets during your food related search query.

Good news for all restaurants, hotels and Food Companies that their recipe and food menu will display in thumbnails images when searchers search food-related query on Google.

Google is now testing in the web search results page and may be it will take two to three months to finalize.  If Google will accept this feature in the search result then all companies will give more important on their image that means they have to create unique and eye-catching images in order to get better ranking in search results.

Here is some images of these queries on both mobile and desktop search results:

Image and content source: Search Engine Land

6 Valuable Tips for Optimizing Your Sales on Amazon

Amazon is the better search engine than Google and other for retailers. Retailers know very well the search engine optimization technique is different than with other traditional search engine. According to the various studies says “Amazon currently has 344,936 products & 746,500 searchers search daily basis”.

Here I am telling you how you will optimize your products to generate more sales in Amazon.

The top 5 factors that correlated with a better ranking were:

  • Get best Amazon sellers rank from visitors
  • Write eye catching keyword in your product title
  • Explain deeply about your products
  • Give discounts
  • Fulfilled by Amazon/Items Sold

If you will able to follow above technique than no doubt your sales and revenue will generate more.

Image & Content SourceSearch Engine Land

4 SEO Strategy Helps to Improve Local Ranking on Google

Google has updated its ‘Ranking algorithm in local search result’ documentation and expended it to include link, articles and directories.
local business listing ranking
The local ranking document algorithm updates help to improve your local ranking on Google. As all we know previously the page had five paragraphs of text but now has 3-pack, and it is very top task to rank in SERP. No doubt competition is too high to show your local business in Google My Business. In this post I am explaining to you how to list your business in Google Local Listing.

Four Unique Steps Help to List your Business in Google My Business

Step1. Verify your business pages & post informative message in accurate hours in daily basis. Quickly respond if someone comments on your post. Mange wisely on your reviews and make sure to add valuable photos and videos regular basis.

Step2.Relevance:  Google gives more importance to the site which has more relevance, distance and prominence. Relevance tells to how well a local listing search query matches what users is searching for. Adding accurate and detailed business information can help Google better understand your business nature and match your listing to pertinent searches.

Step3. Distance:  Google looks at the distance between the potential search results (e.g. your business website) and the location word entered in a user’s search. If the searcher does not add geographic area or city to their search, Google will determine distance by looking based on what is known about their location.

Step4.Prominence: Google new local search listing ranking algorithm gives more important to the website that has better mapping result. Some business/places are important even they are in offline world and search results try to show this in local ranking. For example, landmark hotel, famous museums or some well-know store because they are very familiar to many local people.  Google prominence is all about reach information.  In order to get better prominence you have to create more authorities linking, publish content on quality article sites, get listed in authoritative directories and receive more valuable reviews from unique IP address

Final Thoughts of Local SEO

Well, above these steps are enough to understand and implement to increase your website’s local SEO performance and ranking on search result pages and Google maps.

Content Sources:  Search Engine Land, Search Engine Journal and Google My Business Help

Google now blocks searchers from sites with deceptive download buttons

According to the Barry Schwartz, Google now start blocking searches from accessing website that contain unreliable download buttons. Users now easily see the warning “deceptive site ahead” once click on the search result.

See the screen shot of the warning site the users may see before trying to access:

Google said, “we are developing advanced technique for safe browsing protection to protect searchers from like deceptive embedded content, like social engineering ads.”

See how Google defined these deceptive ads

  • pretend to act, or look and feel, like a trusted entity — like your own device or browser, or the website itself
  • try to trick you into doing something you’d only do for a trusted entity — like sharing a password or calling tech support

Here are the examples of these deceptive ads:

 

 

Image & Content Source – Search Engine Land

Google penalizes sites for unnatural outbound linking on Saturday

Over the weekend, Google’s manual penalty has given new surprise to all webmasters and site owners. Google is now giving penalties for “unnatural outbound links”. This typically penalty is monitored by the Google manual action team. The sites that are linking out to other sites blindly come under Google manual penalty. With this case Google decide to penalize the site by deciding not found trust links on the websites.

Here are the email was sent out the webmaster:

If you see this message on the Manual Actions page, it means that Google has detected a pattern of unnatural artificial, deceptive, or manipulative outbound links. Buying links or participating in link schemes in order to manipulate PageRank is a violation of Google’s Webmaster Guidelines. 

As a result, Google has applied a manual spam action to the affected portions of your site. Actions that affect your whole site are listed under Site-wide matches. Actions that affect only part of your site and/or some incoming links to your site are listed under Partial matches.

This  image shows one of the many complaints about this manual action in the Google support forums:

If you are serious to know if you have received this type of notification, sign in Google Search Console account & check your message box. If your website has been hit by the outbound manual link penalties, there will be solid instructions on how you can fix them here.

Source – Search Engine Land