My & Your business want to get benefit from efforts of social media marketing, but the question raise how do we measure it. Do you gauge by messages, phone calls, shares or likes? Once properly determine what you look from your audience, you must have expertise a call to action for them to reply to your message. Here are some valuable suggestions for creating a better call to action that will assist encourage your visitor to respond of your social media campaign.
What do you deserve from your audience activity?
You should describe your content in such way that your customer easily satisfy for further action. Make content very simple, easy understand, to the point, and something at least they knew how to do. Take an example: Click to know more!
What is in it for me?
You know that your time is money, so if seriously want you visitor to make a call you have to give them some exciting offers. Think what they get benefits to learn more about YOU. Mind it, your campaign can not focus always promotion or discounts. Try to offer some exclusive message or event invitation, etc.
Make them to take immediate action!
Make your call to action too attractive so that they can take your service or offer immediate or else they may go to competitor’s page, be sure they make action immediate or call them to close the deal. Show offer only limited period, or one time discount, or something they can’t ignore it.
Here are some essential tips:
- Apply some bright colors, bold text or a beautiful image so that your messages stand out amongst crowd.
- Give them to choose one or two option to choose.
- Make easy direction, simple steps and offer different places to take action
- Don’t show long time offer, keep it limited period like one time offers.
- Create it simple and relevant.
- Try to encourage them to SHARE with their family or friends via social sharing sites.
Don’t take any mistakes; avoid your audience to send irrelevant pages or have called them through your staff who doesn’t know about current offers. Keep messaging consistent.
Is it working?
Unless setting goals you can’t say it is really working. So set goals before starting campaign for call to action. Here some tips helps to get your call to action successfully.
Impressions: How many numbers of audiences are seeing your campaign?
Clicks: How many people are clicking?
Completions: How many audiences filled out from for further information?
Calls: How many people are calling?
Social Engagement: How many people shared, liked, re-tweeted or commented.
If you have any questions related call to action or how to create a profitable social media strategy, contact us at 09540028332 or visit www.odishasys.com! We would like to solve and help you achieve some great results.