Columnist Pravakar Das says today his fan why all marketing professional should be familiar in 7 Google analytic reports.
Marketers should have few more advanced skills for deep understanding of Google Analytic behaviour and its conversion measurement abilities.
After all, this is the tool that measures your skill and efforts whether you are able to understand concept.
Sadly, Google Analytic mastering can be challenging task, even for well talented marketers. There is some good data and very simple way to know the dashboards.
To help you out, I’ve collected seven custom reports that help you to use in right way to know insight into your website performance.
Mobile Performance Report
You know very well that the number of mobile visitors now rapidly exceeds the number of desktop visitors…
.. and mobile e commerce is around 30 percent of all e-commerce in US market.
In fact, mobile is necessary now a days, even Google penalizes non mobile-friendly websites.
For online marketers, knowing very well how their website performs on small screen is very important to gain better rank in the SERPs and engaging the customers.
The mobile performance report in Analytic shows you how well your website is optimize for mobile and where you need to take essential steps to improve.
In segment report you can see which mobile browser/devices visitors are using to access your site. This will indicate if your site is performing on some mobile devices.
Accessing this report is too easy: Click on Audience ->Mobile-> Overview.
Below this image you will see how your site performing on different platform.
Traffic Acquisition Report
Have you think, how people actually clicking on ads? The post you have published anywhere in blog or other sources – is it generating traffic to your website? How your SEO strategy is working?
The traffic acquisition report will let you know all this & more. I don’t know whether it is your first step in the reporting process.
This is the standard report image, you can see by clicking on Acquisition -> Overview
This will give quick breakdown traffic sources.
Click Referrals” tab (Acquisition -> Overview -> All Traffic -> Referrals) for the specific insight.
This will tell which external sites is driving traffic to your website.
Content Efficiency Report
You are generating content daily basis on your site but getting difficulty to track.
See carefully this graph, created by Avinash Kaushik, an author of web analytics 2.0 and digital marketing evangelist at Google; from this graph you can solve your problem.
This report tells bounces, page views and goal completions to solve your questions.
. Which content is engaging your audience
. What types of content
. Which content converts readers into real time customers
. Which content is share most by your readers
See the quick over view.
Keyword Analysis Report
Keyword analysis report tells you from which key search term your users use to search and enter into your website..
This graph shows conversion rates, visitor metrics, goal completion & page loading time for each keyword.
Use this data to analyse which keyword are performing very well for you, how many keywords are turning into your goal and what keyword you need to optimize in the near future.
New vs. Returning Visitors
Site owner always want tons of new and returning visitors for his site. A site really perfume very well if it able drive same visitor again and again. After all repeating visitors turns your customers.
See this analytic graph and know your customer behaviour.
See the metrics for new and returning visitors are little bit different. The bounce rates are different for new and returning visitors.
Landing Pages Report
Your visitors will enter your web site from different pages. Some will direct type home page and enter your site, some will enter into your site though social media, search engine and some other sources.
This report will show you which pages visitors are landing on when they enter your web site. Based on the report, you can easily figure out how users are interacting with website.
See the report – Behaviour -> Site Content -> Landing Pages.
Bounce Rate vs. Exit Rate Report
The two most important matter is in your website is exit rate and bounce rate, this two things is most vital for all marketers to handle carefully.
This data show the figure of the bounce rate vs. exit rate on your website.
Find it in Behaviour -> Site Content -> All Pages:
Then select “Bounce Rate” and “% Exit” in the Explorer tab.
This graph will show you the comparison between bounce and exit rate for all your pages.
Use this data to find the pages which has low engagement and detect UX problems on your website. For example if visitors are existing a four page article after reading the first one page, there is something that is causing them to leave the rest of pages( bad copy, too many ads,etc)
Content & Image source : Search Engine Land