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Google now displays image thumbnails next to search snippets for food-related queries

You may see the food thumbnails images right in the snippets during your food related search query.

Good news for all restaurants, hotels and Food Companies that their recipe and food menu will display in thumbnails images when searchers search food-related query on Google.

Google is now testing in the web search results page and may be it will take two to three months to finalize.  If Google will accept this feature in the search result then all companies will give more important on their image that means they have to create unique and eye-catching images in order to get better ranking in search results.

Here is some images of these queries on both mobile and desktop search results:

Image and content source: Search Engine Land

6 Valuable Tips for Optimizing Your Sales on Amazon

Amazon is the better search engine than Google and other for retailers. Retailers know very well the search engine optimization technique is different than with other traditional search engine. According to the various studies says “Amazon currently has 344,936 products & 746,500 searchers search daily basis”.

Here I am telling you how you will optimize your products to generate more sales in Amazon.

The top 5 factors that correlated with a better ranking were:

  • Get best Amazon sellers rank from visitors
  • Write eye catching keyword in your product title
  • Explain deeply about your products
  • Give discounts
  • Fulfilled by Amazon/Items Sold

If you will able to follow above technique than no doubt your sales and revenue will generate more.

Image & Content SourceSearch Engine Land

4 SEO Strategy Helps to Improve Local Ranking on Google

Google has updated its ‘Ranking algorithm in local search result’ documentation and expended it to include link, articles and directories.
local business listing ranking
The local ranking document algorithm updates help to improve your local ranking on Google. As all we know previously the page had five paragraphs of text but now has 3-pack, and it is very top task to rank in SERP. No doubt competition is too high to show your local business in Google My Business. In this post I am explaining to you how to list your business in Google Local Listing.

Four Unique Steps Help to List your Business in Google My Business

Step1. Verify your business pages & post informative message in accurate hours in daily basis. Quickly respond if someone comments on your post. Mange wisely on your reviews and make sure to add valuable photos and videos regular basis.

Step2.Relevance:  Google gives more importance to the site which has more relevance, distance and prominence. Relevance tells to how well a local listing search query matches what users is searching for. Adding accurate and detailed business information can help Google better understand your business nature and match your listing to pertinent searches.

Step3. Distance:  Google looks at the distance between the potential search results (e.g. your business website) and the location word entered in a user’s search. If the searcher does not add geographic area or city to their search, Google will determine distance by looking based on what is known about their location.

Step4.Prominence: Google new local search listing ranking algorithm gives more important to the website that has better mapping result. Some business/places are important even they are in offline world and search results try to show this in local ranking. For example, landmark hotel, famous museums or some well-know store because they are very familiar to many local people.  Google prominence is all about reach information.  In order to get better prominence you have to create more authorities linking, publish content on quality article sites, get listed in authoritative directories and receive more valuable reviews from unique IP address

Final Thoughts of Local SEO

Well, above these steps are enough to understand and implement to increase your website’s local SEO performance and ranking on search result pages and Google maps.

Content Sources:  Search Engine Land, Search Engine Journal and Google My Business Help

Google now blocks searchers from sites with deceptive download buttons

According to the Barry Schwartz, Google now start blocking searches from accessing website that contain unreliable download buttons. Users now easily see the warning “deceptive site ahead” once click on the search result.

See the screen shot of the warning site the users may see before trying to access:

Google said, “we are developing advanced technique for safe browsing protection to protect searchers from like deceptive embedded content, like social engineering ads.”

See how Google defined these deceptive ads

  • pretend to act, or look and feel, like a trusted entity — like your own device or browser, or the website itself
  • try to trick you into doing something you’d only do for a trusted entity — like sharing a password or calling tech support

Here are the examples of these deceptive ads:

 

 

Image & Content Source – Search Engine Land

Google penalizes sites for unnatural outbound linking on Saturday

Over the weekend, Google’s manual penalty has given new surprise to all webmasters and site owners. Google is now giving penalties for “unnatural outbound links”. This typically penalty is monitored by the Google manual action team. The sites that are linking out to other sites blindly come under Google manual penalty. With this case Google decide to penalize the site by deciding not found trust links on the websites.

Here are the email was sent out the webmaster:

If you see this message on the Manual Actions page, it means that Google has detected a pattern of unnatural artificial, deceptive, or manipulative outbound links. Buying links or participating in link schemes in order to manipulate PageRank is a violation of Google’s Webmaster Guidelines. 

As a result, Google has applied a manual spam action to the affected portions of your site. Actions that affect your whole site are listed under Site-wide matches. Actions that affect only part of your site and/or some incoming links to your site are listed under Partial matches.

This  image shows one of the many complaints about this manual action in the Google support forums:

If you are serious to know if you have received this type of notification, sign in Google Search Console account & check your message box. If your website has been hit by the outbound manual link penalties, there will be solid instructions on how you can fix them here.

Source – Search Engine Land

Five Tips Help to Get Low-Risk in Google Display Network

Small or medium-sized business (SMB) owners always face budget problem in search engine marketing and re marketing.

If you are a SMB owner and want to continue paid advertising via GDN (Google Display Network) but you’re thinking about the drawback, low quality traffic and loss of budget.

As an SMB, you don’t have sufficient budget to spend on Google Adwords and not enough time to monitor, so you need to think in smart and advanced manner.

Below five advanced tips will help you to test the GDN to decide if these channels are perfect for you.

Use Display Select Keywords

Most of PPC marketers  neglect to use  display select keyword, but I recommended  you to run if it’s your first GDN campaign, because it  consider as perfect connection between search and display.

Let’s see what is DSK (Display Select Keyword) targeting? Typically, you  select keywords that 100% percent relevant to your service/product, and Google will use its technology to match your ad based on a customer’s purchase goal – using that keyword selection, analytical conversion models, and other criteria.

My suggestion is to lunch DSK campaign with starting top searching 15 keywords; once you see good result then you can continue.

Try Similar Users

 

So you are running remarketing, you should have created some best remarketing lists of audiences you think to be valuable your business.

Take this audience database and use in lookalike technology of Google to find users who have traits, characteristics and behavior similar to those audiences. This is the best way to show your ad in front of your target audience.

Take advantage of In-Market Segments

In-market segments are group of audiences who Google has decided to be highly interested in what you to offer have based on their activity and behavior.

These types of customers are actively researching, browsing or comparing the products/ service types you sell. So this is another way to get your ad in front of highly relevant audience that has demonstrated in-market behavior and purchases intent.

Test and optimize your creative and copy

You know very well that quality ad works much better in GDN. Regular test and optimize make you sure that you monitor regularly to reduce wasted spend. This activity is must necessary to give perfect value to you service/product.

No doubt you want to do research and follow many practice when it comes to create creative ad, but it is importance for you to know about your service/product and it purpose.

If an audience able to understand what you do, then they will easily know if this is relevant to them or not.

If an audience has a good understanding of what you do, then they’ll know if this is relevant to them or not. If they think that your product/service is not necessary for them then they will click your ad.

Take the help of placement reports

One must important features Google provides in GDN is placement reports, which asset you see the sites where your ads are serving and how the ads are performing on each site.

Be sure you set up some criteria to describe ‘poor performance’; based off that, you can find out the placements that are not performing well and add them to your negative placement list.

Make sure to know very well this analysis/report in regular basis so you can easily judge any wrong placements that arise from starting launch.

Following this technique you will able to reduce wasted money from these poor-performing websites.

There are hundreds of strategies and technique that you can execute and test to continue to scale efficiently within the GDN.

Image & Content Source: Search Engine Watch

Microsoft partners with HackerRank to deliver executable code in Bing search


According to the TechCrunch report, Microsoft has partnered with the website HankerRank program community to bring code snippets into Bing’s search results.

TechCrunch says the partnership makes it possible not only to locate code quickly via search, but also easily edit and execute code right from the search results page.

Search for something like “string concat C#” or a similar question and Bing will pop up the editor for you. Using the widget, you can also switch to other languages as well. Depending on the algorithm you’re looking for, the options here include C, C++, C#, Python, PHP, and Java.
-TechCrunch

HackerRanker co-founder Vivek Ravisankar told  today TechCrunch that Bing search results will return more than 80 code snippets based on the most commonly searched terms. Marcelo De Barros, Bing’s group engineering manager for UX features and shared tools, also spoke to TechCrunch, calling the new search feature a “Rosetta-stone model for programming languages.”

“In addition to learning how a certain algorithm/code is written in a given language, users will also be able to check how the same solution is constructed in a range of other programming languages too,” said De Barros.

Here’s an image from the TechCrunch story showing how the code snippet works:

Image & Content Source: Search Engine Land

Search in Pics: Googler in trunk mask, cafe menu in HTML & Cardboard business cards

In this Saturday evening when I was in front of my laptop one thing come to my mind what will be  the employee’s activities of search engine. Here are the some awesome images culled from the web, showing  what people eat the major search engine companies, who they meet, how they play, how & where they speak, what kind of toys they have and many more.

Google cafe HTML menu:

Source: Google+
Google Store on-site store:

Source: Twitter

Googlers wearing masks at work:

Source: Google+

#GoogleSocial party – break the internet:


Source: Twitter

Google Cardboard business card:

Source: Google+

Image & Content Source: Search Engine Land

Google warns site owners their site is not mobile-friendly in mobile search results

Google mobile-friendly algorithm is not a old concept, a month before Google boost this technology and now Google start showing new issue warning to site owners.

Now webmaster can now see new Google warning if there site is not mobile-friendly. The new warning directly shows in the mobile search results, but only to the website owner, when Google knows that the searcher is the owner of the site.

Jennifer Slegg has an old site that is not mobile-friendly, and she reported that when she views the site in the mobile search results, it says to her in the snippet, “Your page is not mobile-friendly.” That message is a hyperlink to a Google help page about mobile-friendly.

Here is what Jenn sees as the site owner of a non-mobile-friendly website:

Here is what anyone else would see for this site — no warning:

This new warning comes a month prior to Google boosting the mobile-friendly algorithm.

John Mueller of Google confirmed this is an experiment they are trying out to see if it helps boost mobile-friendliness.

Image and Content Source: Search Engine Land

Benefits of Click to Call Campaign for Flight & Tech Support Industry

In this blog post I’m talking about the benefits of click to call campaign for Tech support and Flight Industry.  Adwords has launched the new feature “Call-only” for mobile marketers looking conversions on call. The PPC managers can choose “call-only” during the ad creation process for helping mobile ad creation.

This functionality is not new, it was previously found in call extension set-up. First user click to create ads, then they can drop drown to choose the call-only ad type.


After placing a to z ad information, URL and phone call tracking users will not have an ad that will not drive traffic to their site, rather will only drive call.

Uniquely built for businesses that value phone calls more than website clicks. 

Hence Call-only campaigns are typically designed to show ad only mobile devices to give more phone calls. This means you need a special bid strategy.

Content Source: Search Engine Land, Google Blog Spot & Search Engine Journal