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Implementation: Campaign setting

May 12th, 2013 pravakar

Time to answer questions of Google after finished well planning campaign structure, better copy, and proper designed landing page. The questions will be related campaign setting. If you have read carefully of my previous post then you would able to give right answer of the campaign related questions.

Your first campaign is going to publish, don’t be nervous; clicking step by step on Adwords dashboard.

Target audience = geographic location + language of campaign.

Choose the country and the region that your campaigns focus. See below language and location setting.

location language

Keyword bids must be based on keyword research and other commercial market factors, where a good logical and well practical approach necessary. By doing this your will finish success in low budget. Your money will be saved from unnecessary clicks at the initial stage. Raise bids according to the performance and investment return, definite website, keyword, and landing page, etc.

As it’s your first campaign we will suggest to set daily budget & start in small budget; you can raise slowly once optimized campaign properly. This process assist to save money from fraud clicks.

In first campaigns it’s best idea limit on ad showing in Google search and only target in search partner networks, not in the display networks.

Picture – Device & Networking.

Device & Networking

Advanced setting of the Adwords section allows you to analyze the ads behavior, searchers activities. Writing better copy to get more clicks, conversion tracking and more.

Picture – Ad delivery customizing

Ad delivery customizing

Implementation: Landing Page Development

April 23rd, 2013 pravakar

Landing page is play major part of PPC, your landing page should have original and quality content that’s focus user friendly and proper structured. Visitors come via PPC campaign to this page allow users to easy purchase or easily move through the webpage. Don’t think making landing page is always easy, but in some case you need to pull carefully the landing page to turn most of first time & return client into sale. Never forget to use the main keywords in the page title & header tag of landing pages that you are targeting in group ad.

Landing page must contains:

1. products or services are well communicates which you are focusing to users engage.

2. Be sure it looks eye-catching, easy understand and reach goal with few clicks.

3.  The content of services or products should contain original and relevant.

4. The landing page quality score and ad rank depend upon loading time. Make sure your page is loading fast.

Implementation: Ad Copy

April 19th, 2013 pravakar

In previous section you have got idea of developing the campaign structure applying your own themes, services, with target keywords of each ad group. In this part I’m going to discuss about the improving ads that are closely relevant to the ads group keywords and landing pages.

Each ad group must have unique value plan – that’s mean unique profits and absolutely difference of your competitor – this will only possible by your creative copywriting. Each landing page and ad group should express unique message or selling point. Before creating ad copy spend time on Google.com and research on each keyword and thoroughly analyze the competitor ad copy. This is the mind-blowing technique to get innovative idea. Generating profits of services or products, is the main aims of creating PPC, never cross more than 100 characters in ad space.

If it’s your first time, focus on 2 ads for a group. Try to create better meaningful; while doing try yourself in different angles, and here I am giving you suggestion that think according to the visitors point and how visitors will react on your campaign.

Below I’ve given few examples of ad campaign; you can get ideas after seeing the core difference between bad and good ads.

E.g. Bob’s red tea – lets come to point; you were going to make an ad for the organization’s “organic tea product”, your main target organic tea.

Bad Paid Search Ad example:
Bob’s Red Tea
Selling read tea last 1998
visit and see our collection
bobsredtea.com

Good Pad Search
Bob’s  Red Tea
Refreshing, high quality red tea
product sale on today only
bobsredtea.com/red

Deeply analyze the second ad, the word “red” has used throughout the ad-copy and has 100% call to action. From this example you can implement your ad copy.

Implementation: Campaign Structure

April 12th, 2013 pravakar

In first, second and third part of my PPC campaign I had discussed secretes technique of researching business goal, target audience and keyword research. This part only focus about campaign structure, here most of well skilled PPC manager makes minor faults and not getting good revenue.

 

You have collected keywords lists, identified relevant target audience; your next step will be logically structures according to the keyword themes. Keep limit 5 to 10 keywords, distribute keywords into different ad groups, and expand the campaign structure wisely.

 

In Google Adwords there is no limit of creating group, so create as much as ads group you can? If your website nature is e-commerce then different ads group give good benefits as well as easy to target audiences.

Research: Keyword Research

April 7th, 2013 pravakar

In second part of my 8 steps to successful PPC campaign I had discussed how to research target audience. In third section I’m going to write the way of researching target keywords or keyword research. This section is very important on your PPC campaign, whole campaign process depend on your keyword research.

keyword research

Earlier in this website, you learned the process of using Google Keyword tool to select relevant keyword, specific keyword phrase for your target product or audience. By using same technique and reminding your valuated (target) visitors, you are now going to used same keyword tool to generate and improve keyword lists.

Before choosing any keywords, thinks about your audience needs, just think the keyword term you want type if you are going to purchase or searching a service from website. Select these keywords and group it logically, be sure your each group should focus own theme, topic or service specific to the business’s proving the needs of users.

While researching lists of keywords, developing negative keyword lists also necessary and ideally blocked the irrelevant keywords combinations. Creating solid lists of negative keywords help to control and reduce unwanted (wasted) clicks; clickthrough rates improve and manage your PPC campaign in lower budgets.

Odishasys Announce SEO Plan for Start up Business Owners

April 7th, 2013 pravakar

Odishasys CEO, Pravakar Das has announced SEO Plan for start up business owner in a press conference today along with two managing directors and members of search engine marketers.

Odishasys (odishasys.com) a two years old Bangalore based internet company who has recently opened its branch in Odisha and Delhi  announced recently that they have new SEO plan and pricing  for business owners who starts their business newly in small budget. According to the CEO Pravakar, in competitive market a small budget business owner face more difficulty to stand and gain revenue on online. The plan offers an excellent path to present the owner’s service in the world wide. The company also said to conference to lunch a innovative tools very shortly.

This new conference hosted in the Taj hotel Delhi by the some young aspirant search engine marketers. This search engine marketer has invited to Mr. Pravakar Das as Chief Guest and they also told him to publish upcoming SEO plan and pricing.

According to the conference this plan will cover all sectors including health care, finance, travel, shopping and more. The Odishasys’s CEO told that our plan will special benefit for e-commerce owners. The economic of India is growing and everyone find themselves as busy, they have no time to go shopping mall for purchasing. After two to three years our eCommerce industry will booming and e-commerce marketing service will expensive. The site owner will face difficult to take service in that case our SEO plan will help more them.

About Odishasys Company

For more than 2 years, Odishasys Tem has been involving as a leading internet marketing services company. With proud reputation for digital marketing to provide better revenue, outstanding result to the clients. In two year the company has more than 450 clients and receive 80% business from existing clients.

Second Part – Research: Target Audience

April 2nd, 2013 pravakar

In previous page I’ve discussed about the tips of research business goal to achieve PPC campaign success. If you have forgotten to read my previous post, don’t worry click here to read.

For every search engine marketer knowing the audience is most essential and plays important role to involve in first stage of PPC campaign. Questioning and answering about your target audience will repeatedly tell border deeps that make easy understand through the entire process.

Hence start generate keyword lists before using keyword tool, you must ask yourself following questions.

?         Whom to I target in this campaign process?

?         Where do my target audience live?

?         Why my service or product is important for my target audience?

?         What’s going on my customer’s mind?

Take time to get answers of the above questions before spending brain into keyword research and come out with communication strategy with your customer including ads, landing pages and others.

My 8 Steps to Successful PPC Campaigns

April 1st, 2013 pravakar

This article is focusing my 8 step to successful PPC campaigns including both multiple and single campaign. Once go through detail topic you will be able to generate and perform PPC campaign consistently.

To achieve outstanding goal you need to think about optimization, research and implementation.

Whether launching new or existing campaign you should following;

?    Research: Business Goals

?    Research: Target Audience

?    Research: Keyword Research

?    Implementation: Campaign Structure

?    Implementation: Ad Copy

?    Implementation: Landing Page Development

?    Implementation: Campaign Settings

?    Optimization: Statistical Analysis

?    Optimization: Refinement

?    Optimization: Bid Management

Research: Business Goals

Before think about target audience or what type of keywords going to target, you have to know what the business  goals or wants through achieving PPC campaign.

Without researching business goal to calculate the success, the campaign of PPC is meaningless. Before taking task few questions you have to ask yourself.

?    What PPC campaign goal should fulfill?

?    What are activities and actions user going on the websites.

?    How much worth is of each action?

4 Ways to Listen Your Client Needs

March 27th, 2013 pravakar

Every digital marketing manager or small business owner like me should have skill to listen and precisely understand a client’s requires. To guess a client needs is easy and creating according to the proposal of your think before client said what he/she wanted. To covert client into sale you must have to listen carefully what they are going to say or saying and concentrate the topics what they want to do.

I’m writing this article because I want to share my experience which I’ve suffered in three months of handling various types clients.

Step1

Take meeting a quiet location – Always I preferred to handle my client in separate cabin because always I face difficult to convince the client when others are discussing or in interruptions environments. I schedule meeting in a soundproof room. Because clients think that I’m giving more important on him and his business.

Step2

Ask his business related questions. I always account this method seriously. When clients repeat his requirement, I break down his single need to various steps; so that I could able to understand deeply and explain the scope of what she wants to say.

Step 3

Provide different way of solutions. A client will never your customer at the first meeting, what I’ve learned last 3 -4 months. He/she expects different offers from your side. So try to analyze the client attitude and come up with a long term plan that suitable to the client need and perform better.

Step 4

Take the decision together – A wise manager or business owner must have involved his/her client in very steps. Ask him to add his suggestions, ideas in-order to make better business plan.

Brief Reviews of AdWords Express

March 22nd, 2013 pravakar

Today I was explaining about AdWords Express to one of my PPC client who was interested to invest money in this program. I’d taken two hours to explain detail features of the Google new PPC technology called AdWords Express.
adwords express

A business owner having less search engine technology can easily handle this program. Simply select right categories, write ads and set the budget, and your ad will immediate publish. No need time spend to manage, the AdWords Express will automatically mange your ads.

Advertiser those who are particular targeting mobile device for them this is perfect. From the Express advertising process customer can call or visit your given business address.

Benefits of AdWords Express:

> No need to choose keyword
> No daily maintenance
> Ad creating is very easy then AdWords
> People easily find your product or service that you offered

Your ad display in your local area that means if a searcher see your ad in your region Google will display a blue pin in Maps as result your business or ad will display more attractive to the searchers.

AdWord Express gives more target customers – In Google AdWord you should have a site but in the Express website is mandatory, you can do it through Google+ page. Customer can call direct to your number.

Difference Between AdWords And AdWords Express

AdWords is for small, medium and large business, provides more tools, more features and full control on the AdWord Campaign. In AdWord campaign advertiser can advertise local, international and national. Giving more flexibility on choosing own keywords, multiple products, service and create several ads

AdWord Express is totally automated advertising technique, typically made for local business owner and first time advertiser. One time creates and fixed the budget, Google will take care rest of things.

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