Google has updated its ‘Ranking algorithm in local search result’ documentation and expended it to include link, articles and directories.
The local ranking document algorithm updates help to improve your local ranking on Google. As all we know previously the page had five paragraphs of text but now has 3-pack, and it is very top task to rank in SERP. No doubt competition is too high to show your local business in Google My Business. In this post I am explaining to you how to list your business in Google Local Listing.
Four Unique Steps Help to List your Business in Google My Business
Step1. Verify your business pages & post informative message in accurate hours in daily basis. Quickly respond if someone comments on your post. Mange wisely on your reviews and make sure to add valuable photos and videos regular basis.
Step2.Relevance: Google gives more importance to the site which has more relevance, distance and prominence. Relevance tells to how well a local listing search query matches what users is searching for. Adding accurate and detailed business information can help Google better understand your business nature and match your listing to pertinent searches.
Step3. Distance: Google looks at the distance between the potential search results (e.g. your business website) and the location word entered in a user’s search. If the searcher does not add geographic area or city to their search, Google will determine distance by looking based on what is known about their location.
Step4.Prominence: Google new local search listing ranking algorithm gives more important to the website that has better mapping result. Some business/places are important even they are in offline world and search results try to show this in local ranking. For example, landmark hotel, famous museums or some well-know store because they are very familiar to many local people. Google prominence is all about reach information. In order to get better prominence you have to create more authorities linking, publish content on quality article sites, get listed in authoritative directories and receive more valuable reviews from unique IP address
Final Thoughts of Local SEO
Well, above these steps are enough to understand and implement to increase your website’s local SEO performance and ranking on search result pages and Google maps.