11 Feb

Overcome this Grave Mistake and Ensure Guaranteed Success for Your Sta

In the present era, startups don’t fail because they lack a product; they fail because they lack customers. In the initial phase of a startup, before any sales could happen, the company must prove that a market could exist. You cannot create a market or customer demand where there isn’t any customer interest. And hence it is obligatory for startup founders to test whether the product fulfils a real need.

But despite these clear prerequisites, numerous startup founders fall prey to their o